With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were being read as net-new interactions with the brand, even though many were from loyal customers across the Unilever portfolio.
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