All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for.
If you’re considering whether a shared IP or dedicated IP environment is better for your business, this quick guide will help you decide. We explain the differences between the two and how your IP reputation can impact your sender reputation and email deliverability.