The law requires companies to make their email messages accessible by people with visual and other disabilities or else face significant fines. However, rather than seeing this as purely a compliance issue, we see it as an opportunity to expand the reach and impact of your email marketing program, especially going into the holiday season.
During this webinar, we’ll explain:
- What’s required by the Americans with Disabilities Act (ADA), The Convention of the Rights of Persons with Disabilities (CRPD), and other laws governing email accessibility
- How many people have impairments that allow them to benefit from email accessibility
- How marketers can adapt their email designs to be more inclusive and broaden the impact of their email programs
You’ll leave this webinar with a better understanding of your legal responsibilities and a clear list of email design improvements that you can make that will benefit all of your subscribers.
Email Accessibility: Fulfilling Your Legal Responsibilities & Expanding Your Reach
Date: Oct. 27
Time: 1pm ET
Duration: 1 hour
Jason Witt, Creative Director for Creative Services, Oracle CX Marketing Consulting
Lauren Castady, Associate Creative Director for Creative Services, Oracle CX Marketing Consulting
Chad S. White, Head of Research, Oracle CX Marketing Consulting (moderator)