Without 3rd-party cookies and IDFA, are consumers really better off?

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:

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5 ways marketers are preparing for third-party cookie deprecation

As we approach 2021, it’s inevitable that third-party cookie deprecation and IDFA will fundamentally change the marketing ecosystem—for better or worse.

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