Monthly Archives: November 2020

7 Ways 5G Wireless Will Impact Digital Marketers

7-ways-5g-wireless-will-impact-digital-marketers

With Apple joining Samsung and others in officially announcing 5G-compatible phones, the next generation of mobile technology has truly arrived. This new age opens up a variety of opportunities for marketers because 5G wireless promises speeds that are roughly 10 times faster than today’s 4G. In this post, Jonathan McClure says there are seven areas that marketers should focus on: More Video Richer Website Design…

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New Epsilon consumer sentiment research released: What marketers can learn from holiday 2020

new-epsilon-consumer-sentiment-research-released:-what-marketers-can-learn-from-holiday-2020

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

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New Epsilon consumer sentiment research released: What marketers can learn from holiday 2020

new-epsilon-consumer-sentiment-research-released:-what-marketers-can-learn-from-holiday-2020

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

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Modular Email Architectures: What They Are & How They Work

modular-email-architectures:-what-they-are-&-how-they-work

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. In this post, Jason Witt, Senior Director for Creative Services at Oracle CX…

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Speed Up Your Sales Cycle with Data

speed-up-your-sales-cycle-with-data

Let’s be honest, 2020 was not a great year for many businesses. With COVID-19 still ravaging economies around the globe, finding ways to improve sales continues to be top of mind for many. Thankfully, there are some simple steps businesses can take to help enhance their sales processes and customer engagement efforts. Making sure customer data is up to scratch is one of the best…

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Thriving in business as a sensitive person

thriving-in-business-as-a-sensitive-person

It started with a girl; Austin Church’s first middle school crush: I did not know how to process what I was feeling, so I wrote poetry and told no one about it. No one. I had enough social savvy to know it would have been social suicide to be writing poetry as a 7th grader. But he kept writing, secretly. He also became obsessed with…

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How data and design work together

how-data-and-design-work-together

You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, should dictate the set-up and design of that email, instead […] The post How data and design work together first…

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How to grow your email list for free in 2021

how-to-grow-your-email-list-for-free-in-2021

Jump ahead Why focus on growing your email list in 2021? 3 steps to growing your list for free Ready to start growing your email list in 2021?   Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email…

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B2B Deliverability Challenges

b2b-deliverability-challenges

Any email marketer who’s spent time in the B2B world can tell you that it’s a whole different ball game than B2C. There are more destinations for a sender to monitor and inquire about when a deliverability issue rears its ugly head. There are more possible reasons why the deliverability issue occurred because there are typically more layers of filtering to get through before you…

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