Monthly Archives: November 2020

Understand Email Tagging: The First Step to Segmenting Your Audience

understand-email-tagging:-the-first-step-to-segmenting-your-audience

It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags.  But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before…

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20 Holiday Email Subject Lines to Inspire Merry Messages

20-holiday-email-subject-lines-to-inspire-merry-messages

The holiday shopping season is in full swing! And that means everyone's on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year's past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun.…

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7 Ways 5G Wireless Will Impact Digital Marketers

7-ways-5g-wireless-will-impact-digital-marketers

With Apple joining Samsung and others in officially announcing 5G-compatible phones, the next generation of mobile technology has truly arrived. This new age opens up a variety of opportunities for marketers because 5G wireless promises speeds that are roughly 10 times faster than today’s 4G. In this post, Jonathan McClure says there are seven areas that marketers should focus on: More Video Richer Website Design…

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How to Create a Winning Call-To-Action on Your Sign Up Form

how-to-create-a-winning-call-to-action-on-your-sign-up-form

You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and greatness is your sign up form call-to-action (CTA). While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!" Your call-to-action (CTA) button is…

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New Epsilon consumer sentiment research released: What marketers can learn from holiday 2020

new-epsilon-consumer-sentiment-research-released:-what-marketers-can-learn-from-holiday-2020

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

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Modular Email Architectures: What They Are & How They Work

modular-email-architectures:-what-they-are-&-how-they-work

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. In this post, Jason Witt, Senior Director for Creative Services at Oracle CX…

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Speed Up Your Sales Cycle with Data

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Let’s be honest, 2020 was not a great year for many businesses. With COVID-19 still ravaging economies around the globe, finding ways to improve sales continues to be top of mind for many. Thankfully, there are some simple steps businesses can take to help enhance their sales processes and customer engagement efforts. Making sure customer data is up to scratch is one of the best…

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How to thrive in business as a sensitive person

how-to-thrive-in-business-as-a-sensitive-person

It started with a girl; Austin Church’s first middle school crush: I did not know how to process what I was feeling, so I wrote poetry and told no one about it. No one. I had enough social savvy to know it would have been social suicide to be writing poetry as a 7th grader. But he kept writing, secretly. He also became obsessed with…

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Deck Out Your Email Campaign – 6 Free Holiday Templates

deck-out-your-email-campaign-–-6-free-holiday-templates

The holiday shopping season is in full swing! And you know it's bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season.  But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes?  Adding a touch of holiday cheer to your design…

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What You Need to Know About Switching Email Marketing Tools

what-you-need-to-know-about-switching-email-marketing-tools

For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing.  And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats.  So when it comes to moving from one email service provider to…

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Dynamic email content: How data and design work together

dynamic-email-content:-how-data-and-design-work-together

You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, should dictate the set-up and design of that email, instead […] The post Dynamic email content: How data and design…

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How to grow your email list for free in 2021

how-to-grow-your-email-list-for-free-in-2021

Jump ahead Why focus on growing your email list in 2021? 3 steps to growing your list for free Ready to start growing your email list in 2021?   Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email…

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B2B Deliverability Challenges

b2b-deliverability-challenges

Any email marketer who’s spent time in the B2B world can tell you that it’s a whole different ball game than B2C. There are more destinations for a sender to monitor and inquire about when a deliverability issue rears its ugly head. There are more possible reasons why the deliverability issue occurred because there are typically more layers of filtering to get through before you…

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