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With Apple joining Samsung and others in officially announcing 5G-compatible phones, the next generation of mobile technology has truly arrived. This new age opens up a variety of opportunities for marketers because 5G wireless promises speeds that are roughly 10 times faster than today’s 4G. In this post, Jonathan McClure says there are seven areas that marketers should focus on: More Video Richer Website Design…

Jump ahead Why sell your music online? Different types of music to sell online Where you can sell music online How to sell your music with ConvertKit Commerce   Fun fact: I was once the lead singer of a popular local rock band, and even though I’m no longer belting out melodies, there are certain things you don’t forget… Like the jitters leading up to…

I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different personal email addresses (plus a ton for various places of employment and education), I am still an avid email user – just like…

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. In this post, Jason Witt, Senior Director for Creative Services at Oracle CX…

Learn how Twilio SendGrid uses Cypress to test email flows. We focus on how to automate the steps for email searches, parsing matching email content, and following email links. The post Dealing With Email Flows in Cypress Tests #frontend@twiliosendgrid appeared first on SendGrid.

Let’s be honest, 2020 was not a great year for many businesses. With COVID-19 still ravaging economies around the globe, finding ways to improve sales continues to be top of mind for many. Thankfully, there are some simple steps businesses can take to help enhance their sales processes and customer engagement efforts. Making sure customer data is up to scratch is one of the best…

Knowing how to plan effective virtual events is now a vital skill. Our new guide, Virtual Event Planning 101, outlines everything you need to know. The post Announcing Virtual Event Planning 101 appeared first on SendGrid.

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It started with a girl; Austin Church’s first middle school crush: I did not know how to process what I was feeling, so I wrote poetry and told no one about it. No one. I had enough social savvy to know it would have been social suicide to be writing poetry as a 7th grader. But he kept writing, secretly. He also became obsessed with…

You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, should dictate the set-up and design of that email, instead […] The post How data and design work together first…

Jump ahead Why focus on growing your email list in 2021? 3 steps to growing your list for free Ready to start growing your email list in 2021?   Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email…

Any email marketer who’s spent time in the B2B world can tell you that it’s a whole different ball game than B2C. There are more destinations for a sender to monitor and inquire about when a deliverability issue rears its ugly head. There are more possible reasons why the deliverability issue occurred because there are typically more layers of filtering to get through before you…

Rise above the competition this holiday season and stand out in the inbox by following these 8 tips. The post 8 Tips to Rise Above Your Competition This Holiday Season appeared first on SendGrid.

Whether you’re running a small business website, an ecommerce shop, or a blog, email marketing is a powerful digital marketing tool that will help you attract and convert new customers as well as retain your current ones.

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

Want to market smarter and sell faster? Learn how GetResponse Max and Microsoft Dynamics integration can help you achieve that. Say yes to complete harmony between your digital toolset!