Email Accessibility: Legal Issues & Audience Expansion

US and international laws require companies to make their email messages accessible by people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as purely a compliance issue, we see it as an opportunity to expand the reach and impact of your email marketing program.

In this 44-minute webinar, Jason Witt, Lauren Castady, and I talk about email accessibility, its benefits, and how to implement it. We’ll discuss:

  • What’s required by the Americans with Disabilities Act (ADA), The Convention of the Rights of Persons with Disabilities (CRPD), and other laws governing email accessibility
  • The penalties for violating these laws and which brands have had suits brought against them
  • How many people have impairments that allow them to benefit from email accessibility
  • How inclusive design is different from email accessibility
  • How marketers can adapt their email designs to be more user-friendly for people with visual, hearing, motor, and cognitive challenges, whether those are permanent disabilities or due to a temporary injury or situational issue

To learn about all of those issues…

>> Watch the free on-demand webinar on Oracle’s Modern Marketing Blog

The post Email Accessibility: Legal Issues & Audience Expansion appeared first on Email Marketing Rules.

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