How to run a successful email content audit

When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that everyone had similar ideas. Even the most comprehensive crisis-management protocols […]

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Four principles of ethical data use

Have you ever thought about the amount of data your company collects on any given day? With such a vast amount of data being collected, ethical questions about what you should or shouldn’t do with that data arise, particularly when you’re dealing with sensitive or personal information. Below we outline our four basic principles of […] The post Four principles of ethical data use first…

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