When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that everyone had similar ideas. Even the most comprehensive crisis-management protocols […]
Join Retail Summits on April 13 for two full days of networking, presentations and panels from industry leaders. Trendline’s Alex Williams will be leading a panel on Creative Trends. The post North America Fashion and Apparel eCommerce Summit – April 13 first appeared on Trendline Interactive.