New Epsilon consumer sentiment research released: What marketers can learn from holiday 2020

November 24, 2020 Content Type Blog Post, Epsilon, Topic Data, Vertical Retail Leave a comment 28 Views

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from $86.27 in 2019 to $92.12 in 2020.

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Omnichannel marketing guide: How to boost your brand experience

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing. Because today’s…