New Epsilon consumer sentiment research released: What marketers can learn from holiday 2020

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from $86.27 in 2019 to $92.12 in 2020.

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What does the next wave of retail media look like?

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

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