The pandemic upended email marketing plans during 2020 and Smart Insights wondered where our industry is headed in 2021. They asked me and four other email marketing experts for our predictions. Here are the key trends that we identified:
- Email marketing through the K-shaped COVID-19 recovery
- Strategy first, solution second
- Bringing customer experience into email marketing
- It’s time for real, authentic personalization
- Rediscovering the value of the plain-text email
My prediction was the first, that the K-shaped recovery from COVID-19 would drive companies down two very different paths. For all the details about my prediction and those of my co-contributors…
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