The case for an email content audit

When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that everyone had similar ideas. Even the most comprehensive crisis-management protocols […]

The post The case for an email content audit first appeared on Trendline Interactive.

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Re-engagement email best practices

Sending opt-in or re-engagement email campaigns to subscribers to verify and keep email permission is not a new idea. And yet, the pertinence of these campaigns is increasing. Over time, a portion of your email list will become unengaged. Disengagement creates several negative impacts for your email marketing. These include lower response rates and wasted […] The post Re-engagement email best practices first appeared on…