The Future of Travel: Long-Term & Short-Term Recommendations

No industry has been more heavily impacted by social distancing, government-mandated health and safety restrictions, and regional and countrywide lockdowns than travel and hospitality companies. Even once travel restrictions are completely lifted, marketers within these businesses will have the tricky job of messaging to consumers who are reluctant to take trips for either business or recreation. Because of his reluctance, Goldman Sachs doesn’t expect 2019 travel levels to be reached again until at least 2023.

However, that doesn’t mean travel companies should remain static. Rather, this time period is an opportunity to judiciously prioritize opportunities to meet travelers where they are today and will be tomorrow.

In this blog post, Oracle CX Marketing Consulting’s Head of Analytic & Strategic Services, Clint Kaiser, shares advice for what travel marketers should be doing to prepare for the long-term future of travel, as well as recommending more immediate, low-cost opportunities to pursue today.

>> Read the full post on Oracle’s Modern Marketing Blog

The post The Future of Travel: Long-Term & Short-Term Recommendations appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

5-best-practices-to-make-your-customer-experiences-truly-mobile-friendly

5 Best Practices to Make Your Customer Experiences Truly Mobile-Friendly

Nearly every site is now responsive, and most emails are, too. But just because a brand is using responsive design doesn’t mean that they’re providing a mobile-friendly experience. Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need to use them both. Here are some easy-to-implement mobile-friendly best practices that companies should be following for their websites, emails, and other mobile content:…

>