The missing links to an enterprise-ready CDP

November 19, 2020 Epsilon, Topic Data, Topic Identity, Topic Marketing Technology, Topic Personalization Leave a comment 15 Views

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

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Omnichannel marketing guide: How to boost your brand experience

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing. Because today’s…