The missing links to an enterprise-ready CDP

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

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Mastering the intimacy of the inbox has paid off for Marriott

When the pandemic hit, Marriott had to rethink how it approached customers. For many, leaving their homes and traveling in general gave consumers pause. Sure, people’s day-to-day changed, but their mindsets changed as well. This was uncharted territory.

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