The missing links to an enterprise-ready CDP

November 19, 2020 Epsilon, Topic Data, Topic Identity, Topic Marketing Technology, Topic Personalization Leave a comment 4 Views

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

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Matching media for Jersey Mike’s

Jersey Mike’s, the nation’s leading fast casual sub sandwich franchise, wanted to reconnect with their lapsed customers and acquire new ones. Jeff Hemschoot, Marketing Director at Jersey Mike’s, explains, “Our goal was to test if digital could help us reactivate guests who hadn’t purchased in at least three months. We also wanted to target customers who have dined at competitors.”