The missing links to an enterprise-ready CDP

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

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Cannes winners showcase how consumer data can drive powerful and purposeful campaigns

Earlier this summer, I had the chance to gather with fellow industry experts from around the world for The Cannes Lions Awards. The International Festival of Creativity has been championing creative excellence since 1954 with the goal of providing the definitive benchmark for creativity that drives progress in the marketing and advertisement industry and beyond. 

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