When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible.
Here are seven best practices to follow:
- Send welcomes immediately.
- Ask new subscribers to do something high-value.
- Keep your copy and design focused.
- Use a welcome email series.
- Send different welcome emails based on the acquisition source.
- QA and optimize your welcomes often.
- Seasonally update your welcomes.
For a full discussion of each of those recommendations, including advice from our digital marketing consultants…