Welcome Email Best Practices

When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible.

Here are seven best practices to follow:

  1. Send welcomes immediately.
  2. Ask new subscribers to do something high-value.
  3. Keep your copy and design focused.
  4. Use a welcome email series.
  5. Send different welcome emails based on the acquisition source.
  6. QA and optimize your welcomes often.
  7. Seasonally update your welcomes.

For a full discussion of each of those recommendations, including advice from our digital marketing consultants…

>> Read the entire post on Oracle’s Modern Marketing Blog

The post Welcome Email Best Practices appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

subscriber-needs-your-preference-center-should-address

Subscriber Needs Your Preference Center Should Address

Despite having lots of tools to optimize contact frequencies based on changing subscriber behaviors, the reliance of most companies on last-click attribution strategies and a focus on short-term campaign-centric goals has created a strong bias toward ever-increasing frequencies across all channels. Inevitably, this will leave many of your customers feeling overmessaged and overwhelmed. The clearest measure of this frustration can be seen in your active…

>