Monthly Archives: December 2020

3 steps to create exceptional ebook covers on a budget

3-steps-to-create-exceptional-ebook-covers-on-a-budget

Jump ahead What’s better: hiring a designer or DIY? How to make an ebook cover in three easy steps Sell your ebook (and make money) You’ve spent months (maybe even years) dreaming up and creating an ebook, and you’re almost ready to sell it! You can’t wait for those dollars to hit your bank from your new digital product. But you’re missing something crucial before…

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ConvertKit’s November 2020 Deliverability Report

convertkit’s-november-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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Customer onboarding for digital products: The what, why, and how

customer-onboarding-for-digital-products:-the-what,-why,-and-how

Jump ahead What is onboarding, and why is it so important? 7 tips on how to create a great onboarding experience for digital products + examples Step by step guide: How to leverage email in customer onboarding for digital products Have you ever bought something that needed to be assembled and discovered there were no instructions included in the box? Not only is it frustrating,…

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CMA Insights – Jan. 20, 2021

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January 20, 2021 | 1:00PM – 3:15 PM ET Join Scott Burdsall, VP, Marketing Strategy at Trendline, as he joins the panel discussion on the following topic: A year like no other, 2020 was an accelerator of change that not only made marketers think differently, but also highlighted important gaps in data, insights and technology.  How […] The post CMA Insights – Jan. 20, 2021 first…

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How the Customer Experience Can Boost Email Engagement

how-the-customer-experience-can-boost-email-engagement

Email Deliverability Unfiltered - Episode 6 Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Kath Pay, Founder of Holistic Email Marketing Meet Kath Pay Kath is an email marketing veteran, frequent speaker, and CEO of boutique consultancy, Holistic Email Marketing, which delivers data-driven email marketing strategies that focus on the entire customer journey. Her new book, titled Holistic Email Marketing: A…

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Direct Mail: The Most Overlooked Digital Marketing Channel

direct-mail:-the-most-overlooked-digital-marketing-channel

Hear us out. Direct mail has changed. A lot of marketers think of it as static offset printed letters and postcards that are mass market. While that’s still the case for some direct mail, the channel as a whole has learned a lot of new tricks over the years. Today, with digital printing, smart presses, and integration with other channels, it can mirror much of…

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Are Yahoo’s Disposable Email Addresses [Spam] Trapping You?

are-yahoo’s-disposable-email-addresses-[spam]-trapping-you?

When looking to start any relationship, it’s important to present an enticing first impression. Whether it’s dressing in your best clothes for a first date or putting the finishing touches on a portfolio for an interview, making sure  you are clearly communicating intention and value sets the perfect stage for a relationship of any kind. The same is true of the email ecosphere. Without providing…

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The essential guide to customer acquisition

the-essential-guide-to-customer-acquisition

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…

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SFMC Feature: Deployment Manager

sfmc-feature:-deployment-manager

As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in an existing account.  Regardless of the […] The post SFMC Feature: Deployment Manager first appeared on…

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The magic of having no other choice

the-magic-of-having-no-other-choice

Most days when Cara Chace came home from school she would find the nearest desk and “just write and write and write and write.” She’s loved writing, reading, and creating as long as she can remember. So much so that in high school when her dad asked, “What are you going to do with your life?” she responded, “I want to write. I want to…

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Launching our first brand campaign

launching-our-first-brand-campaign

This month at ConvertKit we launched our first major brand campaign. Our brand is something that’s always been important to us. We exist to help creators earn a living online. That mission is behind every decision we make as a company. From product features, to educational materials, to storytelling, blog and social media content, and our creator-facing teams we want to be known for serving…

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Deliverability Resolutions to Keep in 2021

deliverability-resolutions-to-keep-in-2021

A new year is a great time to hit the ‘Reset’ button and focus on a better version of yourself. For individuals, this can mean setting resolutions related to fitness, meditation or engaging in a healthier lifestyle. For businesses, it can be a chance to assess their past year’s performance and set goals for improving their email program moving forward. As we’re finishing up one…

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Send Time Optimization is Old News

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Let’s stop perpetuating the idea that email is stale. It’s not. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their company overall. If you still believe Send Time Optimization (STO)…

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