5 ways marketers are preparing for third-party cookie deprecation

As we approach 2021, it’s inevitable that third-party cookie deprecation and IDFA will fundamentally change the marketing ecosystem—for better or worse.

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GM Financial, Inspire Brands and Marriott share their current obsession—the customer

You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.

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