5 ways marketers are preparing for third-party cookie deprecation

As we approach 2021, it’s inevitable that third-party cookie deprecation and IDFA will fundamentally change the marketing ecosystem—for better or worse.

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Matching media for Jersey Mike’s

Jersey Mike’s, the nation’s leading fast casual sub sandwich franchise, wanted to reconnect with their lapsed customers and acquire new ones. Jeff Hemschoot, Marketing Director at Jersey Mike’s, explains, “Our goal was to test if digital could help us reactivate guests who hadn’t purchased in at least three months. We also wanted to target customers who have dined at competitors.”

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