A Safe and Happy Holidays!

Wishing you and yours a happy and safe holiday season!

The post A Safe and Happy Holidays! appeared first on Email Marketing Rules.

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What Is and Isn’t a Transactional Email?

This question is more challenging than you think. And how a company answers it has a major impact on the size of the audience it’s able to reach with that message, as well as legal ramifications. That’s because transactional emails can be sent to all customers for whom you have email addresses. This includes those who haven’t opted in to receive your promotional messages, as…

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