Cyber Monday Email Marketing Activity & Sales Continue Weakening Trend

With consumers struggling financially and retailers having succeeded in pulling holiday sales into early November and even October, the downward trend in sales and email marketing activity during the Thanksgiving holiday weekend continued on Cyber Monday.

Oracle Marketing Consulting predicted a 10% increase in email volume on Cyber Monday during their Choosing the Best Days to Send Email Campaigns This Holiday Season webinar in August. However, official numbers show that B2C marketers sent 10.9% fewer emails on Cyber Monday compared to last year, according to data from Oracle Marketing Consulting based on a panel of more than 40 major national B2C brands using the Oracle Responsys Campaign Management platform.

On Cyber Monday, preliminary performance data shows that unique email open rates were down 13.1% year-over-year and revenue per email was down 35.6%, according to Oracle’s panel data.

For all the details…

>> Read the full article on SmarterCX.com

The post Cyber Monday Email Marketing Activity & Sales Continue Weakening Trend appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

the-last-word-on-june-2021

The Last Word on June 2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports ‘Dear Intern: it gets better.’ Monica Lewinsky joins Twitter users backing the HBO Max intern behind the ‘Integration Test Email’ fail (MarketWatch) Losing Open Tracking Will Not Kill Email (Martech Today) BIMI: Images and Resolutions (The BIMI Group) How the U.S. Got Boxed in on…

>