With consumers struggling financially and retailers having succeeded in pulling holiday sales into early November and even October, the downward trend in sales and email marketing activity during the Thanksgiving holiday weekend continued on Cyber Monday.
Oracle Marketing Consulting predicted a 10% increase in email volume on Cyber Monday during their Choosing the Best Days to Send Email Campaigns This Holiday Season webinar in August. However, official numbers show that B2C marketers sent 10.9% fewer emails on Cyber Monday compared to last year, according to data from Oracle Marketing Consulting based on a panel of more than 40 major national B2C brands using the Oracle Responsys Campaign Management platform.
On Cyber Monday, preliminary performance data shows that unique email open rates were down 13.1% year-over-year and revenue per email was down 35.6%, according to Oracle’s panel data.
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