Cyber Monday Email Marketing Activity & Sales Continue Weakening Trend

With consumers struggling financially and retailers having succeeded in pulling holiday sales into early November and even October, the downward trend in sales and email marketing activity during the Thanksgiving holiday weekend continued on Cyber Monday.

Oracle Marketing Consulting predicted a 10% increase in email volume on Cyber Monday during their Choosing the Best Days to Send Email Campaigns This Holiday Season webinar in August. However, official numbers show that B2C marketers sent 10.9% fewer emails on Cyber Monday compared to last year, according to data from Oracle Marketing Consulting based on a panel of more than 40 major national B2C brands using the Oracle Responsys Campaign Management platform.

On Cyber Monday, preliminary performance data shows that unique email open rates were down 13.1% year-over-year and revenue per email was down 35.6%, according to Oracle’s panel data.

For all the details…

>> Read the full article on SmarterCX.com

The post Cyber Monday Email Marketing Activity & Sales Continue Weakening Trend appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

best-days-to-send-email-marketing-campaigns-this-holiday-season

Best Days to Send Email Marketing Campaigns This Holiday Season

The big question on the minds of retailers and other B2C companies is: Will this holiday season look like 2020’s or will it resemble pre-pandemic 2019’s? Unfortunately, it’s looking increasingly like retailers will be facing a holiday season with some of the same challenges as last year, which will impact email marketing decisions. In this blog post, Clint Kaiser, Head of Analytics & Strategic Services…

>