Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes

The idea of a pixel-perfect email rendering across every email client died a long time ago. The challenge for most of the past decade has been to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider.

But even that is an increasingly tall order for four main reasons:

  • The traditional landscape of email clients is still quite expansive
  • The viewing options selected by email recipients
  • The decision of senders to use email content and code that has limited support or inconsistent implementations
  • The growth of browserless email clients with limited rendering functionality and conversion ability

Let’s talk about each of them in turn, starting with…

>> Read the entire post on Oracle’s Modern Marketing Blog

The post Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

things-people-say-that-show-they-don’t-understand-email-marketing

Things People Say That Show They Don’t Understand Email Marketing

Email marketing is a complex channel that routinely isn’t appreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet: Things people say that make me think they don’t really understand #emailmarketing: “Sending an email is easy.” “Email marketing is cheap.” “There are no rules.” “Email hasn’t changed in 20 years.” #EmailGeeks, what are your verbal red…

>