How publisher identity combines optimal consumer experience with privacy

In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.

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With a recession looming, brands reconsider their approach to marketing

For the past several weeks, U.S. consumers have faced an onslaught of financial woes: Inflation is on the rise, interest rates are sky high and the stock market continues to decline. This tumultuous economic climate has many fearing the U.S. is facing another recession. And it has caused many CPG brands to reconsider their marketing strategy on the heels of huge pandemic gains.

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