In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.
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[Total: 0 Average: 0]How publisher identity combines optimal consumer experience with privacy
Tags Epsilon Topic Digital Media Topic Identity Topic Privacy
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We’re all invited to the sandbox if we play by Google’s rules
On March 3, Google published its position on user-level identifiers, and some likened it to dropping a bomb on the ad-tech community. Google shared that it does not intend to directly use alternative authenticated user-level identifiers after deprecating third-party cookies. And it considers such identifiers non-viable from a privacy perspective.