Identity 101: Respecting consumer privacy while maintaining optimal CX

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad experiences. They want to be sure they have full transparency into how it’s used. What’s changing, a new group of consumers is emerging: one willing to act on their vocalized concern related to the management (or mismanagement) of their data. According to Cisco, 32% of consumers have gone so far as to switch companies or providers over data or data-sharing policies.

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What does the next wave of retail media look like?

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

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