Headline after headline in 2020 read “rise of the retail media network.” And for good reason.
Read More »Monthly Archives: January 2021
Retail media networks: Co-op advertising gets smarter
Headline after headline in 2020 read “rise of the retail media network.” And for good reason.
Read More »How to repurpose your blog posts into an ebook you can sell
You’ve already created a successful ebook. You just might not know it yet. If you’ve ever written a popular blog post that engaged readers, you have material. You have the nuts and bolts of writing and content creation down. You even have an audience, and better yet: you know what your audience responds to. The problem comes when you imagine sitting down and creating an…
Read More »ZeroBounce: Email Marketing Tips to Help You in 2021
I join 9 other email marketing experts in sharing my advice about how to succeed with email in the year ahead in this post on the ZeroBounce blog. My advice centers on how open time behaviors have changed during the pandemic and how adoption of send time optimization has increased significantly in response to those changes. I start my advice by saying: “The ‘best time…
Read More »Advanced methods to measure email acquisition strategy
Your email marketing program relies on many factors for success, but the most important is the quality of your email database. In earlier blog posts we’ve reviewed strategies for acquiring more of the high-quality email addresses that will grow your email program and help you achieve your business goals, and for measuring the success of […] The post Advanced methods to measure email acquisition strategy…
Read More »Email content strategy: 2 ways to build up your email program
A well-rounded email program does more than just send messages that say “Buy this.” You can communicate effectively and continuously with an email program that includes many kinds of content and messages that align with your email content strategy and goals. Effective email messages combine captivating images and optimized design with strong copy in articles […] The post Email content strategy: 2 ways to build…
Read More »How to Stop Your Emails From Going to Spam – 10 Tips
From an email sender perspective, spam email is any email message that an Internet Service Provider (ISP) filters into a spam folder instead of the recipient's inbox. In this post, we offer advice to help you make sure that your emails get delivered. The post How to Stop Your Emails From Going to Spam – 10 Tips appeared first on SendGrid.
Read More »Step by Step guide to fixing Gmail delivery
I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems. There are steps that work to get delivery fixed at Gmail. Verify that your mail is actually going to bulk. I had one client…
Read More »7 free ways to drive traffic to your landing page
Jump ahead Why you need to promote your landing page How to get free traffic to your landing page Promote your landing page with ConvertKit Have you ever set up a lemonade stand at the end of a cul-de-sac? It’s really demoralizing. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your…
Read More »Going for Gold
Three of the UK’s outstanding marketing campaigns from 2020 were recognised at the DMA’s Grand Prix Reveal ceremony last week, including the National Health Services (NHS), England’s health care program, BT Sport, a football-focused television channel package, and Klarna, an online bank allowing customers installment payment at their favourite shops. Each program had to solve big challenges: The NHS needed to fill a huge recruitment…
Read More »2020 Email Marketing Holiday Season in Review
The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment. Overall, email volume was up 9% year-over-year during the fourth quarter holiday period, according to data from Oracle Marketing Consulting based on a panel…
Read More »Data in Sight: A New Horizon
Validity likes data. Validity might even love data. Olivia Hinkle, senior product marketing manager for DemandTools and Gridbuddy Cloud, surely loves data, which is why she’s the regular host of Validity’s Data in Sight webinar series! In our January edition, Olivia welcomed two data quality and CRM management powerhouses: Corbin Neike, senior Salesforce administrator at 84.51˚, and Branden Bellanca, director, consulting expert, at CGI. While…
Read More »ConvertKit’s December 2020 Deliverability Report
One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…
Read More »Bank marketing reimagined: Leaning into digital
With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first mindset to grow deposits—both with existing and net-new customers.
Read More »You don’t need a giant email list for a successful launch
Jump ahead Corey Haines and finding proof of concept Louis Nicholls sells out on the pre-launch Samar Owais and the value of testing before trying Erin Flynn moves from workshops to a signature course Have you been waiting to launch an informational product because you think you don’t have a big enough list? Then it's quite possible you’ve been missing out on sales. We’ve found…
Read More »How Much Do LinkedIn Ads Cost? (+ LinkedIn Advertising Tips)
Want to know how much does LinkedIn advertising cost? Read this guide from an ex-LinkedIn employee and learn how to determine the true LinkedIn ads cost.
Read More »Deliverability in 2020: A Look Back
Between a global pandemic, the most controversial presidential election in US history, and a seemingly endless surge of important issues making headlines, 2020 delivered email marketers the perfect email storm. Some were able to weather the storm, even with the smallest of sea-faring ships, while others ended up shipwrecked along the shores of Inbox Island. Despite hoping life would return to normal after a few…
Read More »A Year of 1 Trillion Emails: The Customers Who Sent Them
Twilio SendGrid kept businesses connected to their customers by reliably processing over 1 trillion emails in 2020. The post A Year of 1 Trillion Emails: The Customers Who Sent Them appeared first on SendGrid.
Read More »Generating Leads Online With GetResponse: 5 Use Cases
In this article, you’ll find use cases for GetResponse tools to help you generate more leads online.
Read More »Holiday Marketing Quarterly: First Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is focused…
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