Rebecca just wanted the hospital staff to like her. Her only birth plan for her first child was “Don’t make a fuss. Be a good girl. Do whatever they say.” Rebecca, a nurse herself about to finish her PhD in Nursing, knew if you didn’t, the nurses might call you “high maintenance” behind your back. I just didn't want to be seen as difficult. After…
Read More »Monthly Archives: January 2021
Coherent Path Podcast: Coherent Thoughts with Chad S. White
I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How AI and machine learning can help marketers focus on their customers How email…
Read More »7 Lead Generation Landing Page Examples [+ Optimization Tips]
Want to turn more visitors into leads? Get inspired by these 7 lead generation landing page examples and learn our top optimization tips.
Read More »The ultimate list of email marketing statistics for creators in 2021
Jump ahead Chapter #1: General email marketing statistics for creators Chapter #2: Subject lines and open rates Chapter #3: Engagement and click rates Chapter #4: Email volume and list growth Chapter #5: Segmentation and personalization Chapter #6: Deliverability and spam Chapter #7: Measurement and ROI There’s never been a better time to be a creator. 2021 is full of opportunities for budding podcasters, artists, freelancers,…
Read More »Common Deliverability Myths, Debunked | Email Deliverability Unfiltered – Episode 7
Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Co-Host: Brian Dayman, Marketing Manager at Kickbox With the increasing importance of deliverability in a more competitive email marketing world, marketers are looking to understand deliverability better. However, there are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on…
Read More »What 2021 Might Hold for Email
Wow. Somehow, 2021 feels on track to steal 2020’s title of “Wackiest Year on Record.” Now’s the time to prepare for anything that may come our way. We asked six of our email experts from around the globe to join host Guy Hanson on our first State of Email Live webinar of 2021. As usual, I won’t spoil what is a strong 45 minutes of…
Read More »2021 is email’s time to shine, especially as an outcomes-based channel
You heard it here first: 2021 will be the year email marketing steps back into the spotlight.
Read More »Landing Page vs. Website: All Your Questions, Answered
“Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way…
Read More »9 signs your martech is a mess
Many companies come to us for help because they’re not getting the results they need from their marketing programs. With clusters of interrelated issues, companies often find it hard to pinpoint the problems. This leaves them feeling as if their martech is just a mess. When we investigate, we often find a big source of […] The post 9 signs your martech is a mess…
Read More »GetResponse vs. ConvertKit: Here’s What You Should Know!
If you are tossing up between GetResponse vs ConvertKit, here’s a detailed comparison of features and pricing to help you decide.
Read More »How identity resolution can help solve healthcare’s biggest marketing challenge
In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…
Read More »Make Customers Smile with the Perfect Birthday Email
Let’s imagine it’s your birthday for a moment … Happy Birthday! You roll over in bed in the morning, grab your phone to sift through texts and emails wishing you a happy day. In your email, there’s a message waiting for you with a free offer, just for you, to help you celebrate. Can't you feel the warm and fuzzies? Have you ever wondered if…
Read More »How to successfully sell online courses from your own website
Jump ahead Why you should sell online courses from your own website 3 options for selling your online course What you need to sell your online courses on your own site How to sell online courses Sell your next online course with ConvertKit Commerce The online course industry is booming. It’s no surprise that selling a digital course is a great way to scale your…
Read More »The Best Use Cases for Live Content in Emails
The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan, after which it’s considerably less useful—or completely useless. However, live content can make sure that your content is fresh no matter when your email is opened. That’s because live content…
Read More »8 Easy Ways to Save Time, Boost Productivity, and Grow Your Business
You probably wear a lot of hats. Marketing hats, finance hats, customer support hats, and even sales hats. That's not even including all the operations and strategy work that goes into running your business. With juggling all these different priorities, you probably feel like there is never enough time to get everything done. But when you add a few integrations that automate your email marketing,…
Read More »Careers in the Email Industry
No Bullsh*t Advice From Email Experts Many marketers have said "email is dead," but that can't be further from the truth, especially considering the growth email has seen in the past year. And with the growth in email use comes growing career possibilities within the email industry. Thousands of companies look to hire professionals to drive this critical channel, giving those in the email industry…
Read More »How to create a landing page in the next 10 minutes
Jump ahead Landing page best practices How to build a landing page quickly and easily Make your idea internet official with ConvertKit Creating landing pages is the digital equivalent of flipping your “open” sign on. The moment you launch, you’ve opened the door for people to come in and have a look around. These standalone pages are essential for creators since they’re where you’ll gain…
Read More »Accelerated Interactivity Accelerates Customer Loyalty
In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. This made for a fascinating conversation, and one area our expert guests were in full consensus was the rapid rise in email’s use of interactive elements that enhance customer experience and deliver increased engagement.…
Read More »GetResponse vs. Sendinblue: Which One Should You Choose?
Deciding between GetResponse and Sendinblue? Here’s a complete rundown of each platform’s features and pricing to help you decide.
Read More »Current events and filters
That was a longer than intended hiatus from blogging. I’ll be honest, though, talking about email just seemed so trivial in the face of what was and is continuing to happen. I posted this over on slack, earlier, and Steve pointed out I should make it public on the blog. It’s as good a way as any to come back to the blog. With everything…
Read More »