Monthly Archives: January 2021

How to repurpose your blog posts into an ebook you can sell

how-to-repurpose-your-blog-posts-into-an-ebook-you-can-sell

You’ve already created a successful ebook. You just might not know it yet. If you’ve ever written a popular blog post that engaged readers, you have material. You have the nuts and bolts of writing and content creation down. You even have an audience, and better yet: you know what your audience responds to. The problem comes when you imagine sitting down and creating an…

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ZeroBounce: Email Marketing Tips to Help You in 2021

zerobounce:-email-marketing-tips-to-help-you-in-2021

I join 9 other email marketing experts in sharing my advice about how to succeed with email in the year ahead in this post on the ZeroBounce blog. My advice centers on how open time behaviors have changed during the pandemic and how adoption of send time optimization has increased significantly in response to those changes. I start my advice by saying: “The ‘best time…

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Advanced methods to measure email acquisition strategy

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Your email marketing program relies on many factors for success, but the most important is the quality of your email database. In earlier blog posts we’ve reviewed strategies for acquiring more of the high-quality email addresses that will grow your email program and help you achieve your business goals, and for measuring the success of […] The post Advanced methods to measure email acquisition strategy…

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5 Steps to Send Valentine’s Day Emails Your Subscribers Will Love

5-steps-to-send-valentine’s-day-emails-your-subscribers-will-love

Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love.  And you can help make your email subscribers feel extra loved this year. You just need to know how to send the perfect Valentine’s Day email.  Don’t have an email campaign planned? You don't want to miss out. Last year, it was estimated that the average person will spend around $71 on Valentine's Day.…

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Email content strategy: 2 ways to build up your email program

email-content-strategy:-2-ways-to-build-up-your-email-program

A well-rounded email program does more than just send messages that say “Buy this.” You can communicate effectively and continuously with an email program that includes many kinds of content and messages that align with your email content strategy and goals. Effective email messages combine captivating images and optimized design with strong copy in  articles […] The post Email content strategy: 2 ways to build…

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Step by Step guide to fixing Gmail delivery

step-by-step-guide-to-fixing-gmail-delivery

I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems. There are steps that work to get delivery fixed at Gmail. Verify that your mail is actually going to bulk. I had one client…

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From Idea to Sale in Minutes: The Power of Ecommerce Landing Pages

from-idea-to-sale-in-minutes:-the-power-of-ecommerce-landing-pages

Is the thought of building a complex website to sell your products and services online intimidating? For many entrepreneurs, lack of time, limited budget, and minimal technical expertise can get in the way of bringing their ideas to reality.  But creating a fancy website from the ground up — or relying on costly and competitive ecommerce platforms — aren’t the only solutions.  An ecommerce landing…

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7 free ways to drive traffic to your landing page

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Jump ahead Why you need to promote your landing page How to get free traffic to your landing page Promote your landing page with ConvertKit Have you ever set up a lemonade stand at the end of a cul-de-sac? It’s really demoralizing. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your…

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How to Send an Apology Email

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When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered 6 brilliant examples of companies saying "sorry." Consider this the Hall of Fame of Apology Emails. Use…

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Going for Gold

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Three of the UK’s outstanding marketing campaigns from 2020 were recognised at the DMA’s Grand Prix Reveal ceremony last week, including the National Health Services (NHS), England’s health care program, BT Sport, a football-focused television channel package, and Klarna, an online bank allowing customers installment payment at their favourite shops. Each program had to solve big challenges: The NHS needed to fill a huge recruitment…

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2020 Email Marketing Holiday Season in Review

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The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment. Overall, email volume was up 9% year-over-year during the fourth quarter holiday period, according to data from Oracle Marketing Consulting based on a panel…

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Data in Sight: A New Horizon

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Validity likes data. Validity might even love data. Olivia Hinkle, senior product marketing manager for DemandTools and Gridbuddy Cloud, surely loves data, which is why she’s the regular host of Validity’s Data in Sight webinar series! In our January edition, Olivia welcomed two data quality and CRM management powerhouses: Corbin Neike, senior Salesforce administrator at 84.51˚, and Branden Bellanca, director, consulting expert, at CGI. While…

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ConvertKit’s December 2020 Deliverability Report

convertkit’s-december-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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4 Steps to Sell Digital Products & Make Money Online Fast

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“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later, and it’s still true — to an extent.  Scaling and…

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You don’t need a giant email list for a successful launch

you-don’t-need-a-giant-email-list-for-a-successful-launch

Jump ahead Corey Haines and finding proof of concept Louis Nicholls sells out on the pre-launch Samar Owais and the value of testing before trying Erin Flynn moves from workshops to a signature course Have you been waiting to launch an informational product because you think you don’t have a big enough list? Then it's quite possible you’ve been missing out on sales. We’ve found…

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