Monthly Archives: January 2021

The power in telling your story

the-power-in-telling-your-story

Rebecca just wanted the hospital staff to like her. Her only birth plan for her first child was “Don’t make a fuss. Be a good girl. Do whatever they say.” Rebecca, a nurse herself about to finish her PhD in Nursing, knew if you didn’t, the nurses might call you “high maintenance” behind your back. I just didn't want to be seen as difficult. After…

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Coherent Path Podcast: Coherent Thoughts with Chad S. White

coherent-path-podcast:-coherent-thoughts-with-chad-s.-white

I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How AI and machine learning can help marketers focus on their customers How email…

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The ultimate list of email marketing statistics for creators in 2021

the-ultimate-list-of-email-marketing-statistics-for-creators-in-2021

Jump ahead Chapter #1: General email marketing statistics for creators Chapter #2: Subject lines and open rates Chapter #3: Engagement and click rates Chapter #4: Email volume and list growth Chapter #5: Segmentation and personalization Chapter #6: Deliverability and spam Chapter #7: Measurement and ROI There’s never been a better time to be a creator. 2021 is full of opportunities for budding podcasters, artists, freelancers,…

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Common Deliverability Myths, Debunked | Email Deliverability Unfiltered – Episode 7

common-deliverability-myths,-debunked-|-email-deliverability-unfiltered-–-episode-7

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Co-Host: Brian Dayman, Marketing Manager at Kickbox With the increasing importance of deliverability in a more competitive email marketing world, marketers are looking to understand deliverability better. However, there are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on…

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9 signs your martech is a mess

9-signs-your-martech-is-a-mess

Many companies come to us for help because they’re not getting the results they need from their marketing programs. With clusters of interrelated issues, companies often find it hard to pinpoint the problems. This leaves them feeling as if their martech is just a mess. When we investigate, we often find a big source of […] The post 9 signs your martech is a mess…

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How identity resolution can help solve healthcare’s biggest marketing challenge

how-identity-resolution-can-help-solve-healthcare’s-biggest-marketing-challenge

In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…

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Make Customers Smile with the Perfect Birthday Email

make-customers-smile-with-the-perfect-birthday-email

Let’s imagine it’s your birthday for a moment … Happy Birthday! You roll over in bed in the morning, grab your phone to sift through texts and emails wishing you a happy day. In your email, there’s a message waiting for you with a free offer, just for you, to help you celebrate. Can't you feel the warm and fuzzies? Have you ever wondered if…

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The Best Use Cases for Live Content in Emails

the-best-use-cases-for-live-content-in-emails

The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan, after which it’s considerably less useful—or completely useless. However, live content can make sure that your content is fresh no matter when your email is opened. That’s because live content…

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8 Easy Ways to Save Time, Boost Productivity, and Grow Your Business

8-easy-ways-to-save-time,-boost-productivity,-and-grow-your-business

You probably wear a lot of hats. Marketing hats, finance hats, customer support hats, and even sales hats. That's not even including all the operations and strategy work that goes into running your business.  With juggling all these different priorities, you probably feel like there is never enough time to get everything done. But when you add a few integrations that automate your email marketing,…

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Careers in the Email Industry

careers-in-the-email-industry

No Bullsh*t Advice From Email Experts Many marketers have said "email is dead," but that can't be further from the truth, especially considering the growth email has seen in the past year. And with the growth in email use comes growing career possibilities within the email industry. Thousands of companies look to hire professionals to drive this critical channel, giving those in the email industry…

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How to create a landing page in the next 10 minutes

how-to-create-a-landing-page-in-the-next-10-minutes

Jump ahead Landing page best practices How to build a landing page quickly and easily Make your idea internet official with ConvertKit Creating landing pages is the digital equivalent of flipping your “open” sign on. The moment you launch, you’ve opened the door for people to come in and have a look around. These standalone pages are essential for creators since they’re where you’ll gain…

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Accelerated Interactivity Accelerates Customer Loyalty

accelerated-interactivity-accelerates-customer-loyalty

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. This made for a fascinating conversation, and one area our expert guests were in full consensus was the rapid rise in email’s use of interactive elements that enhance customer experience and deliver increased engagement.…

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