Bank marketing reimagined: Leaning into digital

With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first mindset to grow deposits—both with existing and net-new customers.

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3 lessons from tourism brands that innovated in turbulent times

For most marketers, last year was all about hunkering down, trimming marketing spend, putting a pause on innovation and focusing on staying afloat. Few industries were hit harder than travel, with airlines nearly halting service, hotels left without guests, and only one in three tourism destinations open to international travelers. Even Disneyland had to close its doors for a bit—only the third time in history…

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