Coherent Path Podcast: Coherent Thoughts with Chad S. White

I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about:

  • The biggest misconceptions around email
  • The value of having universal holdout groups
  • Focusing on maximizing the value of a subscriber, not the value of a campaign
  • How lobbying by merchants can distract email marketing from serving subscribers
  • How AI and machine learning can help marketers focus on their customers
  • How email marketers can be more efficient and save time
  • Avoid graphical text
  • What marketers need to do differently compared to 12 months ago
  • Which brands are sending me emails that I look forward to receiving
  • Whether personalization is ruining America and making us more polarized

For a discussion of each of these issues…

>> Listen to the Coherent Thoughts podcast on the Coherent Path blog

The post Coherent Path Podcast: Coherent Thoughts with Chad S. White appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

email-marketing-in-flux:-the-biggest-changes-impacting-the-channel

Email Marketing in Flux: The Biggest Changes Impacting the Channel

Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends: The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel approach to measuring performance and selecting safe mailable audiences The pandemic-driven consumers behavior

>