Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts.
Our first quarter guide contains a 27-point checklist and is focused on seizing opportunities, mitigating risks, learning from the just-passed holiday season, and starting to make the larger structural and programmatic changes necessary to succeed during the next holiday season. It covers six areas:
- Holiday Post-Mortems
- Seasonal Buyer Reactivations
- Email Deliverability Recoveries
- Automated Email Optimization & Growth
- Creative Refreshes
- Upgrades & Expansions of Your Tech Stack
For details on each of those areas…
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