The lifeblood of a high performing email program is growing the email subscriber base, whether by converting current customers into subscribers or attracting new ones. Having a growing subscriber list is an important indicator of a healthy digital marketing program, but the quality of those subscribers is just as important as their quantity. In this […]
The post Measure your email acquisition success first appeared on Trendline Interactive.
Tags Article Email Acquisition email acquisition strategy Email Marketing email marketing strategy InboxPros
We live in a data-driven world. The data you collect, store, and use will shape your organizational strategy and provide new insights on how to best meet your customers’ needs. However, with great power comes great responsibility. Beyond the financial and legal risks, customers are demanding that the organizations they deal with handle their data […] The post 4 Steps every company should take to…
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