Retail media networks: Co-op advertising gets smarter

Headline after headline in 2020 read “rise of the retail media network.” And for good reason. 

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What is customer value? Turning customer value into long-term loyalty no matter your budget

Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do.

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