Retail media networks: Co-op advertising gets smarter

Headline after headline in 2020 read “rise of the retail media network.” And for good reason. 

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How Unilever improved customer identity recognition five-fold in six weeks

The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were being read as net-new interactions with the brand, even though many were from loyal customers across the Unilever portfolio.

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