Must-read articles, posts & reports
Why Successful Marketers Always Invest in Email Marketing (Email on Acid)
What’s the optimal width for your email design? (Taxi for Email)
Insightful & entertaining tweets
Too many email programs are not ready for all https in 2021. Get those SSL certs stat folks.
— 𝔸𝕃𝔼𝕏 (@alexcwilliams) December 17, 2020
Companies be tryna blend their unsubscribe button in with their regular font but imma find that bitch every time pic.twitter.com/EM97ZusXW0
— Cooch Hall (@guinep_paltrow) December 17, 2020
— Paris Fisher (@ParissFisher) December 19, 2020
Noteworthy subject lines
Walgreens, 12/10 – Questions about the COVID-19 vaccine? We’ve got answers.
T.J.MAXX, 12/31 – NEW IN: these gym outfits are GOALS
Dollar General, 12/31 – Countdown to 2021 at home.
NORDSTROM, 12/19 – Instant Outfit: NYE at home // Earn $50 to spend! Details inside.
Macy’s, 12/26 – After Christmas Sale = the perf time to use that Gift Card
NORDSTROM RACK, 12/26 – The Gift Yourself Event starts now!
Express, 12/26 – Time for self-gifting 40-60% off EVERYTHING
Zales, 12/26 – Didn’t Get Everything You Wanted For Christmas?
Everlane, 12/26 – The Goodbye 2020 Event Is Now Open
The Home Depot, 12/25 – Merry Christmas to All Our Doers
Zales, 12/25 – Happiest Of Holidays From Zales! Open for Our Gift to You!
Burlington, 12/25 – Wishing you the merriest of Christmases
Saks Fifth Avenue, 12/25 – From all of us at Saks, happy holidays
Bed Bath & Beyond, 12/24 – 20% Off ENTIRE purchase w/Curbside! Shop our gift guide + EXTENDED holiday hours! Plus, take these coupons!
Wegmans, 12/24 – Need Holiday Help? We’re Here Until 6pm!
Tractor Supply Company, 12/23 – Order Through Our App and Get Last Minute Gifts Before Christmas
Panera Bread, 12/23 – eGift cards make holiday gifting quick & easy.
Victoria’s Secret, 12/19 – Holiday Hint: eGift Cards guarantee the perfect present.
Patagonia, 12/23 – Let them choose
Applebee’s, 12/10 – Buy a $50 Gift Card, Get a $10 Bonus!
Neiman Marcus, 12/20 – Need it by 12/25? Free shipping by Christmas + 60% off
Eddie Bauer, 12/20 – Last Day For Free Guaranteed Delivery By 12/24
Uncommon Goods, 12/15 – It’s not too late (yet) to ship holiday gifts
Bass Pro Shops, 12/11 – Great clothing ideas to finish up your Christmas shopping
Williams Sonoma, 12/17 – Re-create restaurant steaks at home + order now for Christmas delivery
Uncommon Goods, 12/9 – Cool, cute, and clever stocking stuffers for the win
Foot Locker, 12/15 – Gift slippers, shoe cleaner, bags + tons of other A1 stocking stuffers
Sears, 12/10 – GIFTS: Foodie Techie Fitness Guru DIYer
Saks Fifth Avenue, 12/17 – What comedian Hasan Minhaj is gifting his family this year
Saks Fifth Avenue, 12/3 – Saks Chief Merchant Tracy Margolies shares her holiday picks
Moosejaw.com, 12/2 – FINAL HOURS – for 50% Back in Moosejaw Rewards
Express Cyber Sale, 12/1 – BONUS DAY: Cyber Tuesday is here! Big Deals from $15
Crate and Barrel, 12/13 – How to create a cozy outdoor oasis this winter
Staples, 12/8 – Remote worker or learner? This deal’s for you.
Gap, 12/17 – Wear this puffer, save plastic bottles!
GapCash, 12/5 – You’ve got $40 in free GapCash waiting—use it on EVERYTHING!
Moosejaw.com, 12/31 – FREE $10 for doing almost nothing.
VS PINK, 12/31 — $1,000,000 to strengthen the mental health of young adults