Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements.
In this webinar, we’ll explain:
- How modular email architecture differs from traditional email templates
- The benefits of having a modular email architecture
- The popularity and adoption rate of this way of creating emails
- What’s involved in building a modular email architecture
- How Oracle CX Marketing Consulting and our clients use modular email architecture
You’ll leave this webinar with a clear understanding of how modular email architecture can speed up your email production, improve your testing, increase your use of personalization, and more.
Modular Email Architecture: The Next-Generation Email Template
Date: Jan. 21, 2021
Time: 1pm ET/10 am PT
Duration: 1 hour
Jason Witt, Senior Director of Creative Services, Oracle CX Marketing Consulting
Nick Cantu, Senior Art Director for Creative Services, Oracle CX Marketing Consulting
Chad S. White, Head of Research, Oracle CX Marketing Consulting (moderator)