I join 9 other email marketing experts in sharing my advice about how to succeed with email in the year ahead in this post on the ZeroBounce blog. My advice centers on how open time behaviors have changed during the pandemic and how adoption of send time optimization has increased significantly in response to those changes.
I start my advice by saying:
“The ‘best time to send’ has forever been a moving target, but no more so than during 2020 when the pandemic caused a spike in unemployment and a shift to work from home that led to significant changes to subscriber behaviors. Some of our clients saw significant boosts in email engagement by changing their email send days to traditionally less popular days, such as Saturday and Sunday. Also, some experienced boosts from changing their send time or, better yet, adopting send time optimization, which sends your emails based on each subscriber’s previous open times.”
To read all of my advice, as well as the advice of the 9 other contributors…
The post ZeroBounce: Email Marketing Tips to Help You in 2021 appeared first on Email Marketing Rules.