Monthly Archives: February 2021

Three ways thriving email marketing programs grow healthy email lists

three-ways-thriving-email-marketing-programs-grow-healthy-email-lists

At the core of any successful email marketing program lies a healthy database of subscribers. Therefore, marketers should make growing that database a central priority. However, list growth continues to be difficult for marketers. An Ascend2 survey reported that 34% of respondents found “increasing email list size” was a difficult objective to achieve. This was […] The post Three ways thriving email marketing programs grow…

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Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

trendline-interactive-acquires-data-insight-group-to-expand-its-advanced-analytics-and-data-science-business

AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ — Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data and […] The post Trendline Interactive Acquires Data Insight Group to…

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How to Explain Email Sunsetting to Your Boss

how-to-explain-email-sunsetting-to-your-boss

Though it might seem counterintuitive to some, email sunsetting is the process of removing addresses without engagement for a specified length of time. Removing email addresses can be a hard pill to swallow for supervisors who may believe you need every address possible to increase ROI, but it’s essential. There are a few key things to highlight to your boss to help them understand why…

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25 captivating call to action examples to 2x your list growth (and why they work)

25-captivating-call-to-action-examples-to-2x-your-list-growth-(and-why-they-work)

If you want to succeed as a creator, you need an email list full of people who can’t wait to hear from you. To get there, you need call-to-actions that will turn a landing page visitor into an email subscriber. The challenge? CTAs are so important they can become intimidating. Instead of making your CTA pop, you go with a generic one, like a simple…

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The Battle of the Opt-In Methods

the-battle-of-the-opt-in-methods

It's 2021, the golden age of data privacy laws and requirements, which means you should only be sending opt-in or permission-based emails. If you are not, you're setting yourself up for BIG trouble—not only from a legal perspective, from a deliverability perspective as well. Obtaining explicit consent from subscribers will not only ensure better inbox placement but will also help drive positive engagement and reduce…

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6 ingredients to create a fully baked identity strategy

6-ingredients-to-create-a-fully-baked-identity-strategy

Identity. It’s the holy grail sitting at the core of digital advertising and powering personalization, measurement and efficiency. With third-party cookie deprecation looming and Apple’s pending IDFA changes this spring, marketers are preparing for a future where identity resolution can be achieved without heavily relying on such ingredients. While some brands have been preparing for years, others are still collecting ingredients and figuring out how…

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6 ingredients to create a fully baked identity strategy

6-ingredients-to-create-a-fully-baked-identity-strategy

Identity. It’s the holy grail sitting at the core of digital advertising and powering personalization, measurement and efficiency. With third-party cookie deprecation looming and Apple’s pending IDFA changes this spring, marketers are preparing for a future where identity resolution can be achieved without heavily relying on such ingredients. While some brands have been preparing for years, others are still collecting ingredients and figuring out how…

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Why Email Data Quality Matters: Excellence from Expedia

why-email-data-quality-matters:-excellence-from-expedia

Our February 16 webinar on “Why Email Data Quality Matters” featured special guests Dan Goran from Expedia Group, plus Tim Bond from the Data & Marketing Association and Kate Barrett from eFocus Marketing. We reviewed key findings from our brand-new report, and discussed the critical importance of good data for building strong relationships and effective tactics for achieving this. Key talking points included: Business Critical:…

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Email Marketing Trends for 2021: Competitive Differentiators

email-marketing-trends-for-2021:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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How to start a daily writing habit (even if you’re already too busy)

how-to-start-a-daily-writing-habit-(even-if-you’re-already-too-busy)

Writing is an important cornerstone of building an audience as a digital creator. Your words are how you get found by your people—the people who will become fans of your ideas and work. But to reap the audience-building benefits of writing, you have to write consistently…ideally every single day. Writing every day has benefits that extend beyond the professional and into your personal well-being. It…

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Deliverability Damage Control: Tips for Issue Mitigation | Email Deliverability Unfiltered – Episode 8

deliverability-damage-control:-tips-for-issue-mitigation-|-email-deliverability-unfiltered-–-episode-8

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Tamara Bond, Delivery Operations Manager at dotdigital Meet Tamara Bond Tamara is dotdigital’s Delivery Operations Manager and mail-server-tinkerer in chief. With over 7 years experience in bulk email delivery specifically, as well as a depth of knowledge in more general digital marketing & SaaS technology, she brings plenty of expertise on data-driven development,…

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The power of a niche: How Monica Lent built a thriving paid community for developers

the-power-of-a-niche:-how-monica-lent-built-a-thriving-paid-community-for-developers

“Niche down. Get super specific with your audience.” In your quest to become a successful creator, you’ve probably come across this popular tip—and you’re far from alone in this. Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. You’re left wondering: How specific is specific enough? Is there a…

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