Anatomy of an Email: Envelope & Body Content

To sketch an accurate depiction of a person takes a good understanding of human anatomy. Similarly, the art of email marketing requires understanding the anatomy of an email.

This anatomy is broken up into two major content groups:

  • The envelope content, which is the part of an email that’s visible in the inbox before it’s opened
  • The body content, which is the part of an email that’s visible after it’s opened

Understanding all the elements that make up an email’s envelope content and its body content allows you to design more effectively, personalize more thoughtfully, and test with greater purpose. For a deep dive into all the elements of each of these…

>> Read the entire post on Oracle’s Modern Marketing Blog

The post Anatomy of an Email: Envelope & Body Content appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

the-advantages-of-gender-neutral-messaging

The Advantages of Gender-Neutral Messaging

Gender-neutral marketing creates new possibilities for your customers, allowing them to view your products and services free of gender constraints. To put it plainly, gendered marketing reduces your addressable audience and alienates a growing number of consumers who prefer gender-neutral messaging, while gender-neutral marketing is more inclusive and more reflective of our changing society. This is especially true for Generation Z, which are 40% of…

>