To sketch an accurate depiction of a person takes a good understanding of human anatomy. Similarly, the art of email marketing requires understanding the anatomy of an email.
This anatomy is broken up into two major content groups:
- The envelope content, which is the part of an email that’s visible in the inbox before it’s opened
- The body content, which is the part of an email that’s visible after it’s opened
Understanding all the elements that make up an email’s envelope content and its body content allows you to design more effectively, personalize more thoughtfully, and test with greater purpose. For a deep dive into all the elements of each of these…