Sending opt-in or re-engagement email campaigns to subscribers to verify and keep email permission is not a new idea. And yet, the pertinence of these campaigns is increasing. Over time, a portion of your email list will become unengaged. Disengagement creates several negative impacts for your email marketing. These include lower response rates and wasted […]
Join Retail Summits on April 13 for two full days of networking, presentations and panels from industry leaders. Trendline’s Alex Williams will be leading a panel on Creative Trends. The post North America Fashion and Apparel eCommerce Summit – April 13 first appeared on Trendline Interactive.