From technological advances to the impact of Covid-19, the future of email marketing will bring both opportunities and challenges. To make sure you’re prepared, Sendinblue asked me and 14 other email marketing experts which trends we think will have the biggest impact this year.
My advice centers on the fact that changing consumer behaviors, as well as civil unrest and political sensitivities, drove brands to try to reduce the number of days in their email production cycles. I say:
“2020 highlighted a need for brands to be more nimble and responsive with their email marketing. In 2021, that will translate into a push to automate more content using personalization and AI-driven recommendations. But even more than that, email programs will seek to simplify and speed up their email builds, leading to a surge in adoption of modular email architecture.”
My fellow contributors offer great advice on adjusting to post-pandemic changes, the tactics and tools to focus on now, and the most-urgent trends in email design and copywriting. For all of our advice…
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