White Paper | 20 minute read As an email-centric marketing leader, if you’re frustrated with your current marketing technology stack, you certainly aren’t alone. The sheer magnitude of the technology landscape today contributes to this confusion. The technology landscape is crowded with emerging platforms, legacy technology solutions evolving to stay competitive, and new entrants to […] The post Solving martech: Finding the right email technology…

On March 3, Google published its position on user-level identifiers, and some likened it to dropping a bomb on the ad-tech community. Google shared that it does not intend to directly use alternative authenticated user-level identifiers after deprecating third-party cookies. And it considers such identifiers non-viable from a privacy perspective.

Do you remember where you were at the end of last year’s Q1? Of course you do! The world had just been thrown off-kilter by the global pandemic, and marketing and customer analytics professionals were doing their best to respond, adapt, and (in many cases) pivot to help their organizations survive.   As we shift our […] The post Predicting the unpredictable: Customer analytics and marketing…

Looking for a cost-effective, functionality-rich Mailchimp alternative? We’ve researched and tested 4 best Mailchimp alternatives and prepared in-depth feedback.

To emoji or not to emoji? Can sending a test email actually harm deliverability? Is my title too vague? Too specific? Email marketing is an artform and mastering it takes more than a quick how-to. But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability. In this episode, we’re walking through 10 common…

Email marketing is a complex channel that routinely isn’t appreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet: Things people say that make me think they don’t really understand #emailmarketing: “Sending an email is easy.” “Email marketing is cheap.” “There are no rules.” “Email hasn’t changed in 20 years.” #EmailGeeks, what are your verbal red…

Marketers shape their email strategy by asking questions. Many companies ask if they send too many emails—and often assume that they do. This is most likely based on a slew of reports and research studies asking questions along the lines of “Why do you unsubscribe from email?” It’s a fair question and, through our experience, […] The post Are you sending too much email? first…

This story begins in an ivy-covered garage in Costa Mesa, California: me on Zoom via an iPhone with Chef Daniella Malfitano walking the phone (and me) into her garage, her tiny dog Boo sitting on the sunlit driveway. At first glance the garage looks like any other: bikes stacked near the front right corner, shelves lining the walls. But then I notice there is one…

Over the past year, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you who may be unfamiliar, Power BI is a business analytics software for developing interactive reports and sharing them with users in the organization who are looking for data-driven insights. Microsoft dubs Power […] The post Pros and Cons of Microsoft Power BI…

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

“Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.  This overview explains what Dark Mode is, why it is trending and how […] The post Introduction to Dark Mode first appeared on…

In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. But before the rubber really hits the road, there are a few decisions you need to make: you’ll need a topic, a name, and a promotion plan. Oh yeah, and there’s the tricky little detail of how much to charge. Like…

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does!  The COVID-19 global pandemic ripped up the subscriber engagement playbook almost overnight and the shift in engagement trends is clearly visible in the 2021 edition of the…

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious skincare and beauty products in stores across the globe.

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious skincare and beauty products in stores across the globe.

As writers, email marketing should come easy, right? You already know how to engage an audience, use your voice, and create a compelling read. But sometimes, your skills as a narrator don’t always transfer. And, like many writers, maybe you write alone for too long, hesitant to share your work with an email address outside your own. In this episode, we’re battling the mother of…

When the pandemic hit, millions of employees were forced to work from home, causing many potential problems for businesses and the people themselves. How are we going to communicate? Can we work as effectively? In just a few weeks, countless people around the world had installed applications like Zoom, Microsoft Teams and Google Hangouts, to aid them in working from home and staying in touch…

Our March 17th State of Email webinar featured two very special guests: Validity’s own Tori Garcia, Senior Email Strategist on the Professional Services team, and Tom Buchok, CEO and founder of MailCharts. Tori provided us with the latest email data trends. Her email metrics analysis laid bare the current email landscape. Subscriber fatigue is rising. At the anniversary of COVID-19, email volume is now 2x…

Choosing between GetResponse and Constant Contact for your email marketing needs? This detailed comparison of each tool’s features and pricing can help you decide.