Monthly Archives: March 2021

Solving martech: Finding the right email technology platform in a confusing landscape

solving-martech:-finding-the-right-email-technology-platform-in-a-confusing-landscape

White Paper | 20 minute read As an email-centric marketing leader, if you’re frustrated with your current marketing technology stack, you certainly aren’t alone. The sheer magnitude of the technology landscape today contributes to this confusion. The technology landscape is crowded with emerging platforms, legacy technology solutions evolving to stay competitive, and new entrants to […] The post Solving martech: Finding the right email technology…

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We’re all invited to the sandbox if we play by Google’s rules

we’re-all-invited-to-the-sandbox-if-we-play-by-google’s-rules

On March 3, Google published its position on user-level identifiers, and some likened it to dropping a bomb on the ad-tech community. Google shared that it does not intend to directly use alternative authenticated user-level identifiers after deprecating third-party cookies. And it considers such identifiers non-viable from a privacy perspective.

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Predicting the unpredictable: Customer analytics and marketing in the months ahead

predicting-the-unpredictable:-customer-analytics-and-marketing-in-the-months-ahead

Do you remember where you were at the end of last year’s Q1? Of course you do! The world had just been thrown off-kilter by the global pandemic, and marketing and customer analytics professionals were doing their best to respond, adapt, and (in many cases) pivot to help their organizations survive.   As we shift our […] The post Predicting the unpredictable: Customer analytics and marketing…

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10 common email marketing mistakes

10-common-email-marketing-mistakes

To emoji or not to emoji? Can sending a test email actually harm deliverability? Is my title too vague? Too specific? Email marketing is an artform and mastering it takes more than a quick how-to. But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability. In this episode, we’re walking through 10 common…

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Things People Say That Show They Don’t Understand Email Marketing

things-people-say-that-show-they-don’t-understand-email-marketing

Email marketing is a complex channel that routinely isn’t appreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet: Things people say that make me think they don’t really understand #emailmarketing: “Sending an email is easy.” “Email marketing is cheap.” “There are no rules.” “Email hasn’t changed in 20 years.” #EmailGeeks, what are your verbal red…

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Are you sending too much email?

are-you-sending-too-much-email?

Marketers shape their email strategy by asking questions. Many companies ask if they send too many emails—and often assume that they do. This is most likely based on a slew of reports and research studies asking questions along the lines of “Why do you unsubscribe from email?” It’s a fair question and, through our experience, […] The post Are you sending too much email? first…

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An education in food and community

an-education-in-food-and-community

This story begins in an ivy-covered garage in Costa Mesa, California: me on Zoom via an iPhone with Chef Daniella Malfitano walking the phone (and me) into her garage, her tiny dog Boo sitting on the sunlit driveway. At first glance the garage looks like any other: bikes stacked near the front right corner, shelves lining the walls. But then I notice there is one…

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Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

pros-and-cons-of-microsoft-power-bi-–-an-analyst’s-perspective

Over the past year, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you who may be unfamiliar, Power BI is a business analytics software for developing interactive reports and sharing them with users in the organization who are looking for data-driven insights. Microsoft dubs Power […] The post Pros and Cons of Microsoft Power BI…

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What does the next wave of retail media look like?

what-does-the-next-wave-of-retail-media-look-like?

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

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What does the next wave of retail media look like?

what-does-the-next-wave-of-retail-media-look-like?

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

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Introduction to Dark Mode

introduction-to-dark-mode

“Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.  This overview explains what Dark Mode is, why it is trending and how […] The post Introduction to Dark Mode first appeared on…

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Paid newsletter pricing 101: How to make the most from your content

paid-newsletter-pricing-101:-how-to-make-the-most-from-your-content

In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. But before the rubber really hits the road, there are a few decisions you need to make: you’ll need a topic, a name, and a promotion plan. Oh yeah, and there’s the tricky little detail of how much to charge. Like…

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Keeping Track of Consumer Engagement

keeping-track-of-consumer-engagement

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does!  The COVID-19 global pandemic ripped up the subscriber engagement playbook almost overnight and the shift in engagement trends is clearly visible in the 2021 edition of the…

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How writers can earn a living through email

how-writers-can-earn-a-living-through-email

As writers, email marketing should come easy, right? You already know how to engage an audience, use your voice, and create a compelling read. But sometimes, your skills as a narrator don’t always transfer. And, like many writers, maybe you write alone for too long, hesitant to share your work with an email address outside your own. In this episode, we’re battling the mother of…

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