Great email marketing is not about having the BEST idea, it’s about the rapid & consistent execution of good ideas. World-class email programs are not built overnight, but instead require a commitment to constant innovation by experimenting, learning & adjusting. Testing ensures we take a data-led approach to optimization; the fastest route to increased engagement […]
The post 5 steps to email testing first appeared on Trendline Interactive.
Tags A/B testing Article Email Strategy email test Email Testing InboxPros multivariate testing
In the ever-changing world of HTML email development it’s important to keep abreast of the incredibly valuable tools and resources available to you. Trendline Interactive has compiled a list of 12 essential tools to ensure you create the highest calibre emails for you and your clients. The right tool at the right place in your […] The post 12 Essential tools for HTML email development
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