5 tips to evaluate a new Email Service Provider (ESP)

Having the right Email Service Provider (ESP) that meets your needs is crucial for running an efficient and effective operation. It also can be the source of your martech headaches.  The right platform makes it easy for you to build and manage campaigns, track performance and analyze results, and incorporate data at every step. The […]

The post 5 tips to evaluate a new Email Service Provider (ESP) first appeared on Trendline Interactive.

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Predicting the Unpredictable: Customer Analytics and Marketing in the Months Ahead

Do you remember where you were at the end of last year’s Q1? Of course you do! The world had just been thrown off-kilter by the global pandemic, and marketing and customer analytics professionals were doing their best to respond, adapt, and (in many cases) pivot to help their organizations survive.   As we shift our […] The post Predicting the Unpredictable: Customer Analytics and Marketing…

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