Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this one about automated campaign ideas.
Whether sent via email, SMS, push, or other digital channels, automated campaigns are among the most effective campaigns you’ll ever send, generating return on investments that are well above that of broadcast campaigns. These messages are so effective because they deliver the right content to the right person at the right time. They’re able to do that because they’re triggered by one of four behaviors:
- An action taken by the subscriber or customer or by the brand
- Inaction over a period of time by the subscriber or customer
- A date that’s important to the individual subscriber or customer
- A signal from an internet-connected device owned by the customer
For a checklist of more than 110 automated campaigns that fall into each of those categories, along with advice and insights from our digital marketing consultants…
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