Leveraging a CDP: How a Customer Data Platform can enhance your marketing

The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified customers as well as enhance its products and services.   

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We’re all invited to the sandbox if we play by Google’s rules

On March 3, Google published its position on user-level identifiers, and some likened it to dropping a bomb on the ad-tech community. Google shared that it does not intend to directly use alternative authenticated user-level identifiers after deprecating third-party cookies. And it considers such identifiers non-viable from a privacy perspective.