The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified customers as well as enhance its products and services.
Tags Content Type Blog Post Epsilon Topic Customer Insights Topic Marketing Technology
Artificial Intelligence is no longer science fiction. What was once confined to the silver screen à la 2001: A Space Odyssey or Star Wars is now fueling business decisions around the globe. Gartner reports that 59% of organizations worldwide have already deployed AI, and they expect to double the number of projects in place within the next year.
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