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the-future-of-shopper-marketing-is-here:-know-your-shoppers

The future of shopper marketing is here: Know your shoppers

Although digital has been a significant part of shopper marketing for a few years now, connecting with customers digitally on an individual, one-to-one level has been a challenge for the industry. Why? Because most of the data comes in the form of "audiences" and "segments," not individual journeys.

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