Things People Say That Show They Don’t Understand Email Marketing

Email marketing is a complex channel that routinely isn’t appreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet:

Things people say that make me think they don’t really understand #emailmarketing:

“Sending an email is easy.”
“Email marketing is cheap.”
“There are no rules.”
“Email hasn’t changed in 20 years.”

#EmailGeeks, what are your verbal red flags?

That tweet uncorked a torrent of pent up frustrations. And some themes became clear rather quickly. Here are the big ones, along with just some of the tweets from the #EmailGeeks community on Twitter…

>> Read the entire post on SmarterCX.com

The post Things People Say That Show They Don’t Understand Email Marketing appeared first on Email Marketing Rules.

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