With Google’s announcement on alternative identifiers, first-party data remains king

March 9, 2021 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Identity, Topic Personalization, Topic Privacy Leave a comment 11 Views

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated, noting their consumer privacy concerns and how such an identifier would be used in their proprietary advertising technology platforms. The biggest takeaway from the announcement is that Google does not intend to directly use alternative user-level identifiers that track individuals across sites within the company’s product portfolio.

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5 ways AI enhances the customer journey from conversation to conversion

Artificial Intelligence is no longer science fiction. What was once confined to the silver screen à la 2001: A Space Odyssey or Star Wars is now fueling business decisions around the globe. Gartner reports that 59% of organizations worldwide have already deployed AI, and they expect to double the number of projects in place within the next year.