You’ve been tossing around the idea of a paid newsletter lately, but you aren’t sure if you can pull it off. It’s not a lack of ideas you struggle with—it’s finding enough hours in the day to bring them all to life. Maybe you have moments of soaring confidence thinking about how the recurring revenue could help smooth out your income. But then a twinkle…
Read More »Monthly Archives: April 2021
What you need to know about the Consumer Data Protection Act
Jan. 1, 2023 – Put this date in your calendar and circle it in red. It’s the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company’s operations. I’m talking about Virginia’s Consumer Data Protection Act – commonly referred to by its acronym […] The post What you need to know about the…
Read More »What you need to know about the Consumer Data Protection Act
Jan. 1, 2023 – Put this date in your calendar and circle it in red. It’s the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company’s operations. I’m talking about Virginia’s Consumer Data Protection Act – commonly referred to by its acronym […] The post What you need to know about the…
Read More »12 Inclusive Design Changes to Increase Your Marketing Engagement
The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from such accommodations. The understanding that people with permanent, temporary, and situational challenges all…
Read More »Emails Going to Spam? 12 Reasons Why That Happens and What You Can Do About It
Are your emails getting hit by the spam filters? In this article, we’re sharing 12 reasons why emails go to spam instead of the inbox and what you can do to stop them from doing so. With these tips you’ll improve your email deliverability and won’t have to dread the junk folder anymore.
Read More »The Real Cost of Spam Complaints
Let's face it, spam complaints happen. If you are sending email, you are bound to get a few spam complaints. But at what point do negative indicators, like spam complaints, start impacting your sender reputation and your ability to reach your subscriber’s inbox? Or when do they begin to raise the red flag or skyrocket to DEFCON 10 at your ESP? This month, we've asked…
Read More »Cycling Through Trust, Data, and Engagement with WiggleCRC’s Ed Tibbitts
The pandemic has highlighted the importance of messaging relevance and brand trust, and the email channel has been well-positioned. The DMA’s Consumer Email Tracker 2021 (sponsored by Validity) shows relevance is now the leading reason consumers like brand emails, and brand recognition is the top reason consumers open emails. But how do email programs achieve this? To help answer this question, I was joined by…
Read More »How to automate your coaching business in 5 easy ways
Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money. But what if you’ve already outsourced what you can and your rates are already…
Read More »Data Literacy for Marketers: Why data matters in Marketing – May 11
About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the […] The post Data Literacy for Marketers: Why data matters…
Read More »Data Literacy for Marketers: Why data matters in Marketing – May 11
About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the […] The post Data Literacy for Marketers: Why data matters…
Read More »10 Customizable Signup Form Examples For Easier Conversions
Signup forms are one of the most effective marketing tools out there. Here are 10 signup form examples that drive conversions. And they’re all customizable, too!
Read More »How to Become an Online Teacher (And a Successful One)
Want to start teaching online and make a buck? In this article, we’re sharing how you can become an online teacher – and a successful one, too.
Read More »Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler
With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat. Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing. YouTube doesn't provide the names of your subscribers. So while it may sound counterintuitive, going off YouTube is often the only way to…
Read More »Add Security Headers with Lambda@Edge and Terraform in AWS S3/CloudFront
In this thorough tutorial, you'll learn how to add security headers to help protect against attacks related to insecure protocols. The post Add Security Headers with Lambda@Edge and Terraform in AWS S3/CloudFront appeared first on SendGrid.
Read More »5 essential newsletter automations to scale your growth
“The show must go on!” And on. And on. Running a newsletter is fun and rewarding, but the demand to constantly create can be a slippery slope to creative burnout. Plus, every moment you spend managing the newsletter uses up time you could spend on other business tasks. Or on sleeping. The good news is there are ways to work smarter instead of harder. Email…
Read More »Remotely Possible
To keep working from home from feeling like living at work, you have to adapt and create a great work-life balance, and give employees support.
Read More »Email Marketing for Non-profits: Practical Tips and Inspiring Examples to Get You Started
The goal of this article is to help nonprofit organizations start using email marketing to its fullest potential. Email marketing campaigns can support all key goals of a nonprofit: from spreading awareness, building relationships with subscribers to turning supporters into donors.
Read More »Trendline Interactive expands leadership team with new Chief Operating Officer
AUSTIN, Texas, April 21, 2021 /PRNewswire/ — Trendline Interactive, a full-service marketing agency and consultancy, today announced its appointment of Amie Frickel to the role of Chief Operating Officer. Trendline’s hiring of Frickel comes on the heels of the company’s acquisition of LeadMD, the number one performance marketing consultancy in the U.S. and Data Insight Group (DiG), a leading data and analytics […] The post Trendline Interactive expands leadership team with new…
Read More »Trendline Interactive expands leadership team with new Chief Operating Officer
AUSTIN, Texas, April 21, 2021 /PRNewswire/ — Trendline Interactive, a full-service marketing agency and consultancy, today announced its appointment of Amie Frickel to the role of Chief Operating Officer. Trendline’s hiring of Frickel comes on the heels of the company’s acquisition of LeadMD, the number one performance marketing consultancy in the U.S. and Data Insight Group (DiG), a leading data and analytics […] The post Trendline Interactive expands leadership team with new…
Read More »What is customer value? Turning customer value into long-term loyalty no matter your budget
Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do.
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