Monthly Archives: April 2021

What you need to know about the Consumer Data Protection Act


Jan. 1, 2023 – Put this date in your calendar and circle it in red. It’s the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company’s operations. I’m talking about Virginia’s Consumer Data Protection Act – commonly referred to by its acronym […] The post What you need to know about the…

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13 Inclusive Design Changes to Increase Your Marketing Engagement


The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from such accommodations. The understanding that people with permanent, temporary, and situational challenges all…

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3 Ways to Overcome Slow Email List Growth


Hitting plateaus is painful, but it happens to everyone. I’ve been producing music for the last 11 years. There are still times I begin a new track, work on it for a week straight and make serious progress. At that point, I’m a happy camper. Then, crickets. I become frustrated and try to force my way out of it because it feels like it’s my…

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The Real Cost of Spam Complaints


Let's face it, spam complaints happen. If you are sending email, you are bound to get a few spam complaints. But at what point do negative indicators, like spam complaints, start impacting your sender reputation and your ability to reach your subscriber’s inbox? Or when do they begin to raise the red flag or skyrocket to DEFCON 10 at your ESP? This month, we've asked…

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How to automate your coaching business in 5 easy ways


Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money. But what if you’ve already outsourced what you can and your rates are already…

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Data Literacy for Marketers: Why data matters in Marketing – May 11


About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the […] The post Data Literacy for Marketers: Why data matters…

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How to Write A Newsletter Subscribers Can’t Wait to Read


Top marketers have similar strategies when it comes to creating addictive newsletters. And while flawless writing and beautiful email design are important, they're not the most important things to writing newsletters that keep subscribers engaged week after week. It’s an understanding of what subscribers actually want in their inboxes. Because when you understand your audience's wants and needs, you can create content that interests them,…

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Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler


With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat. Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing. YouTube doesn't provide the names of your subscribers. So while it may sound counterintuitive, going off YouTube is often the only way to…

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Trendline Interactive expands leadership team with new Chief Operating Officer


AUSTIN, Texas, April 21, 2021 /PRNewswire/ — Trendline Interactive, a full-service marketing agency and consultancy, today announced its appointment of Amie Frickel to the role of Chief Operating Officer. Trendline’s hiring of Frickel comes on the heels of the company’s acquisition of LeadMD, the number one performance marketing consultancy in the U.S. and Data Insight Group (DiG), a leading data and analytics […] The post Trendline Interactive expands leadership team with new…

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