You’ve been tossing around the idea of a paid newsletter lately, but you aren’t sure if you can pull it off. It’s not a lack of ideas you struggle with—it’s finding enough hours in the day to bring them all to life. Maybe you have moments of soaring confidence thinking about how the recurring revenue could help smooth out your income. But then a twinkle…

Jan. 1, 2023 – Put this date in your calendar and circle it in red. It’s the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company’s operations. I’m talking about Virginia’s Consumer Data Protection Act – commonly referred to by its acronym […] The post What you need to know about the…

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from such accommodations. The understanding that people with permanent, temporary, and situational challenges all…

Hitting plateaus is painful, but it happens to everyone. I’ve been producing music for the last 11 years. There are still times I begin a new track, work on it for a week straight and make serious progress. At that point, I’m a happy camper. Then, crickets. I become frustrated and try to force my way out of it because it feels like it’s my…

Are your emails getting hit by the spam filters? In this article, we’re sharing 12 reasons why emails go to spam instead of the inbox and what you can do to stop them from doing so. With these tips you’ll improve your email deliverability and won’t have to dread the junk folder anymore.

Let's face it, spam complaints happen. If you are sending email, you are bound to get a few spam complaints. But at what point do negative indicators, like spam complaints, start impacting your sender reputation and your ability to reach your subscriber’s inbox? Or when do they begin to raise the red flag or skyrocket to DEFCON 10 at your ESP? This month, we've asked…

Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money. But what if you’ve already outsourced what you can and your rates are already…

About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the […] The post Data Literacy for Marketers: Why data matters…

Top marketers have similar strategies when it comes to creating addictive newsletters. And while flawless writing and beautiful email design are important, they're not the most important things to writing newsletters that keep subscribers engaged week after week. It’s an understanding of what subscribers actually want in their inboxes. Because when you understand your audience's wants and needs, you can create content that interests them,…

Signup forms are one of the most effective marketing tools out there. Here are 10 signup form examples that drive conversions. And they’re all customizable, too!

Want to start teaching online and make a buck? In this article, we’re sharing how you can become an online teacher – and a successful one, too.

With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat. Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing. YouTube doesn't provide the names of your subscribers. So while it may sound counterintuitive, going off YouTube is often the only way to…

In this thorough tutorial, you'll learn how to add security headers to help protect against attacks related to insecure protocols. The post Add Security Headers with Lambda@Edge and Terraform in AWS S3/CloudFront appeared first on SendGrid.

“The show must go on!” And on. And on. Running a newsletter is fun and rewarding, but the demand to constantly create can be a slippery slope to creative burnout. Plus, every moment you spend managing the newsletter uses up time you could spend on other business tasks. Or on sleeping. The good news is there are ways to work smarter instead of harder. Email…

To keep working from home from feeling like living at work, you have to adapt and create a great work-life balance, and give employees support.

The goal of this article is to help nonprofit organizations start using email marketing to its fullest potential. Email marketing campaigns can support all key goals of a nonprofit: from spreading awareness, building relationships with subscribers to turning supporters into donors.

AUSTIN, Texas, April 21, 2021 /PRNewswire/ — Trendline Interactive, a full-service marketing agency and consultancy, today announced its appointment of Amie Frickel to the role of Chief Operating Officer. Trendline’s hiring of Frickel comes on the heels of the company’s acquisition of LeadMD, the number one performance marketing consultancy in the U.S. and Data Insight Group (DiG), a leading data and analytics […] The post Trendline Interactive expands leadership team with new…

Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do.

Our new guide offers data-oriented strategies to engage customers at every step of their journey, examples of successful messaging, and tools to help you get started. Download it today! The post Announcing 15 Ways to Use Data to Engage Your Customers appeared first on SendGrid.

When the pandemic hit, Marriott had to rethink how it approached customers. For many, leaving their homes and traveling in general gave consumers pause. Sure, people’s day-to-day changed, but their mindsets changed as well. This was uncharted territory.