Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler

With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat.

Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing.

YouTube doesn’t provide the names of your subscribers. So while it may sound counterintuitive, going off YouTube is often the only way to grow your channel and build a relationship with your otherwise mysterious audience.

In this episode, Melissa and Ben discuss why creators should build an audience off-platform, how to grow that audience through email marketing, and how YouTubers can monetize their email list. So stay tuned and don’t let YouTube stop you from owning the audience you built.

How youtubers can grow their audience


(17:54) “If most people are not focused on YouTube like I am, and they’re probably not going to YouTube multiple times a day like I am, the only way they’re going to find your videos is if you reach out and tell them about it. And so, that’s why, it kind of goes full circle here, your email list is important and building up on other platforms is also really important.” ~ @BenSchoeffler

Main Takeaways


Try ConvertKit’s deliverability in action

It’s now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes:

Stay in touch

To receive email notifications when new episodes of Deliverability Defined are available, or to submit topic suggestions, sign up to our email list.

The post Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler appeared first on ConvertKit.

Click to rate this post!
[Total: 0 Average: 0]

Check Also


How Pinterest coach Cara Chace uses opt-ins and evergreen automations to grow her audience

Many creators build a business because it feels like a better fit for their lifestyle than any other job out there. This was the case for Cara Chace, who left her career as a Special Agent to build a digital marketing agency. She then narrowed her focus to Pinterest and created the Pin Power Method, a 12-month marketing program she teaches to busy entrepreneurs. Cara…