About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the […]
The post Data Literacy for Marketers: Why data matters in Marketing – May 11 first appeared on Trendline Interactive.
The post Data Literacy for Marketers: Why data matters in Marketing – May 11 appeared first on Trendline Interactive.
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