How are marketers actually solving for identity in a cookieless world?

Identity resolution was a major challenge for marketers even before they were confronted with the phase-out of third-party cookies and mobile ad IDs. It’s increasingly important to construct a single, coherent, actionable view of customers across online and offline touchpoints, while understanding the barriers to bringing that vision to life. Take away third-party cookies, and it can make an already-difficult situation seem impossible.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

how-dmo-visit-omaha-attracted-out-of-town-visitors-during-off-season

How DMO Visit Omaha attracted out-of-town visitors during off-season

Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it. 

>