Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do.
When the pandemic hit, Marriott had to rethink how it approached customers. For many, leaving their homes and traveling in general gave consumers pause. Sure, people’s day-to-day changed, but their mindsets changed as well. This was uncharted territory.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.