What is customer value? Turning customer value into long-term loyalty no matter your budget

Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do.

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Mastering the intimacy of the inbox has paid off for Marriott

When the pandemic hit, Marriott had to rethink how it approached customers. For many, leaving their homes and traveling in general gave consumers pause. Sure, people’s day-to-day changed, but their mindsets changed as well. This was uncharted territory.

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