Looking for email newsletter software for your business? Take a look at 10 of the best ones out there to find the one that’s perfect for you.

Discover how LinkedIn Lead Gen Forms can help you drive more leads for your business. Learn how to use them effectively from an ex-LinkedIn employee.

This question is more challenging than you think. And how a company answers it has a major impact on the size of the audience it’s able to reach with that message, as well as legal ramifications. That’s because transactional emails can be sent to all customers for whom you have email addresses. This includes those who haven’t opted in to receive your promotional messages, as…

Does this sound familiar? You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. Yikes. It’s easy to get overwhelmed and just send everything there to the trash. Now think about your customers. Their inboxes are just as crowded, and their attention spans are just as short as yours. So how are your digital products…

Learn how to design and write the perfect employee newsletter. Discover new company newsletter ideas and get inspired by our wonderful examples.

As an email-centric marketing leader you carry the weight of ensuring that your email program is operating effectively and efficiently, but what steps should you take when you identify that things are not working as they should? To bring clarity to your chaos, we have detailed three paths forward for your consideration. While we always […] The post The path to unlocking your email program’s…

Natural disasters aren’t going anywhere any time soon – and unfortunately, it seems like the frequency in unprecedented natural disasters has increased in recent years. While you cannot control the severity or frequency of natural disasters, you can control how you handle your communication with consumers. You might be asking yourself, what does this have to do with email? The answer is: a lot more…

Some CPG brands found themselves with the long end of the stick in 2020 (if there was a long end to be had). Makers of canned tomatoes and toilet paper, for example, were dealing with stock-outs rather than disappearing demand. And shelf-stable packaged potatoes were one of these hot-ticket items.

Google can’t stop killing products. From a never-ending stream of acquihires to discarding products both great (I still miss Google Reader) and not-so-great (I’m having flashbacks to Google+), the tech giant has earned a reputation for poisoning products in their prime. But one product in Google’s lineup has been a rare exception to the rule, outliving rumors of its impending demise for nearly two decades.…

Email marketing is a great way to drive survey responses. I join other experts in talking with Liz Willits about ways to get more email survey responses. My advice centers on how to use interactivity to lower barriers and boost responses. I say: “AMP for Email and CSS-based interactivity make surveys easier for subscribers to complete. That’s because subscribers can immediately see the survey without…

Whether you’re job hunting, running a business or selling a product or service online, a personal website helps you build credibility and shape your online presence. See 15 examples that will inspire you.

Wondering if you need a website and why? This article will clear your doubts. A professional website is the first step to your brand’s success online – find out why.

Looking for restaurant web design inspiration? We’ve compiled 21 great restaurant website examples to help you get started.

Launch your dream website in minutes with the new GetResponse Website Builder. Learn more about this revolutionary new tool that uses AI to build the perfect site for you.

Thinking about building a website of your own? In this guide, we’ll show you how you can do it with ease and confidence, so that you can start building a stronger online presence for you and your business.

Need inspiration for your one-page website? Here are 25 examples you can learn from.

It’s time to treat your About us page as if it was a core element of your site – because it is. You’ll never have a better opportunity to really show who you are as a company, or even as an individual.

The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.

We all know clean and reliable data is critical to any high-performing organisation. Good data improves customer relationships, drives more effective marketing campaigns, and contributes to accurate pipeline management. However, to many organisations, data management can feel overwhelming. We asked our very own William Zhang, Senior Account Executive, and Andrew Fragias, Product Manager and Certified Salesforce Admin, to sit down with us and talk about…

So often we view emails as a one-way conversation. In reality, there are plenty of complicated mechanics that go on behind-the-scenes between both sender and the receiving server. But what really goes on when an email bounces? Is it the fault of the ESP? Should we clean our lists of every email address that bounces? Like everything with deliverability, finding the why behind your email…